Now we need content marketing that proves with numbers

❓ Content marketers only need to create creative materials well.

🙅‍♀️ No! Now, a sober analysis of data is essential.

I highly recommend this class if you are one of the following:

• Marketers who want to prove the performance of content marketing with quantitative numbers
• Marketers who want to planning/produce content that can be eaten with data rather than persimmons
• Marketers who want to directly prove the results of the content they've created
• Anyone who wants to create content performance reports that can be read easily at a glance

After taking this class, you

✅ Tailored to the channel, shape, and purpose Learn the basics of content marketing planning

✅ “Become real” based on numbers I can design content marketing

✅ It's not a “persimmon” The effects of my planning and content with 'numbers'I can explain

✅ Beyond being a “simple writer” A marketer who makes money for a companyIt can be

A marketer with 10 years of experience tells us

Data-driven content marketing

Hello, from one of the leading e-commerce companies in Korea Lead a growth marketing team that uses content as a key toolI'm South America, a marketer who is doing it.

I'm working on finding meaning in numbers and planning and producing content that produces results.

Content marketers (in fact, all marketers) must always prove the performance of content as a 'direct benefit'.

❓ But can I say that the increase in the number of views on my articles and the increase in the newsletter open rate actually made more profit?

❓ Can you prove that the content you created actually produced “results”?

If that's not possible, now that marketing in numbers is mainstream because it's data science or growth marketing, content marketers may have no choice but to be bridesmaids for 10,000 years.

I was also a student to the core who almost became a defender, so don't be too frightened by the numbers.

We'll help you prove the value of your content and build a successful career as a content marketer.

From where to where is content marketing?

When I think of “content,” I usually think of a line of text, and recently I immediately think of a YouTube channel or video.

“Content” is “a device that helps users understand and induces a final transition.”

“Content marketing” is the placement of such content in a timely and appropriate place.

So all of these things become content that content marketers deal with.

• Text-based - Articles, newsletters, news articles
• Video or voice - video (self-produced or PPL), radio or podcast
• Channel-based - email, SMS/Kakao, app push
• Product-based - manuals, tutorial videos, UX buttons, bubble pop-ups, help, homepage structure
• Service base - sales script, contact center response manual

How much is my content?

How do you prove that content helps with sales?

Of course, sometimes it's hard to find a direct correlation between a company's sales or performance and content.

I've distributed a few news articles, and I can't say that the company's sales have increased just because the newsletter opening rate was high.

🔎 But there's a way.

For example, you can track and compare service fees, payments, and number of site visits for “people who have opened the newsletter 3 times or more in a year” and “people who have opened 2 times or less, or have never opened it.”

>> By doing this, you can prove how much more profit someone who is engaged with content can actually generate more profit than someone who isn't.

This includes distribution of newsletters, press releases, article writing, etc. Comparing the performance of various content activities from the perspective of content consumer engagement, and repeatedly identifying the most effective activitiesThis is the foundation of content marketing.

Are marketers creative? No!

Analyze, analyze, and analyze again

Being a marketer isn't just a job that requires creativity.

You have to be really sober and plan by analyzing, analyzing, and analyzing the data.

❌ “B-grade sensibility is popular, so I think if I write this kind of copy, my click-through rate will increase!” doesn't work.

⭕ “Looking at the data from the past 15 days, copy A had a high click-through rate, but the actual conversion of copy B was over 50% higher, so let's try to vary copy B again!” You must be able to say that.

After all, being a marketer is a job where you have to say all results in numbers.

Also, when I talk about numbers, I need to be able to explain what these numbers mean.

Even if the results aren't what you expected, if you can clearly state what you've learned through this marketing activity, it's definitely not a failed project.

A content marketer with big bones in the 10th year

We will pass on practical know-how

▶ 4 steps of data-driven content marketing

If you've written a post, you must prove the value of your writing and content to how effective they were. I focus on just two things in this course.

📌 First, how to plan content marketing activities according to marketing goals

📌 Second, How to measure and analyze the performance of content

I'll show you a lot of examples that can be directly applied to the business.

Over the past 10 years, I've been working for retail companies, marketing agencies, and now IT e-commerce companies, and I've been planning, creating, and analyzing countless amounts of content.

As part of PR, I created a special feature section for a famous magazine, and I worked as an early member of a newly launched app or service to create the text on the UI screen with a sweat.

In the meantime, the questions I had to face myself were always the same.

'So this content was a success? '

What is “successful content,” and how should it be measured to be irrefutable?

If you're asking these questions, you'll find answers through this class.