▶ ︎ Milk Kit Consulting Review

Consulting company specializing in meal kit & branding

I'm Kim Sang-mi, CEO of MM Consulting Research Institute!

Hello, I'm Kim Sang-mi, CEO of MN Consulting Research Institute.

Emerging keywords in the restaurant industry I will tell you about the overall process and branding strategy for starting a Milkit business that can give you a competitive edge in starting a 'Milkit' business. Don't miss your chance to become a successful Milkit entrepreneur through Class 101 now!

Due to the protracted virus

The restaurant industry is stagnating

Stopped time all over the world The non-face-to-face era has become commonplace due to the spread of the virus It became. Everyone is going through a difficult time, but I think the one who is suffering even more is none other than a “self-employed person working in the restaurant business.”

A lot of people avoid outdoor activitiesDo it, Worries about eating outsideThe continued emergence of new variants of the virus is worsening the situation.

The stagnant food industry,

The new escape strategy is “milk kit”

I'm in this stagnation Proposing “Milk Kit” as a new escape strategy for the restaurant industryI will.

YouTube Kim Sang-mi's Entrepreneurship Talk⟫Milkit consulting video started in response to subscribers' requests The number of views of “How to sell milk kits in my store” surpassed 25,000 views., The Milkit consulting video, which began in response to requests from YouTube subscribers, provides various answers to many self-employed people.

As the cumulative number of consultations for starting a milk kit business exceeds 1,000, More people can start a milk kit or revitalize my store through a systematic curriculum Prepare this course to successfully launch MilkitI was able to do it.

What is milk kit?

Milkit Tran is a product for people who want to eat at home but don't feel comfortable cooking on their ownIt's. The ingredients are served in a well-groomed condition, and anyone can easily complete the dish by following the cooking instructions. You can enjoy healthy meals at a lower price than eating out, and you can even save time when you have to browse the market yourself or clean up the ingredients.

Now is the era of non-contact

Why should I start “Milk Kit”?

Experts say the market size of the milk kit industry 700 billion won in 2024 I expect it to grow by about. Not only large companies, but also alley restaurants around us entered the milk kit business, so in the future The meal kit market through the restaurant industry is expected to grow further.

In particular, in recent years, single-person households and working families often prefer milk kits, but due to the coronavirus, children are unable to attend school, and office workers have to work from home rather than at work for a long time. The demand for milk kits is increasing.

This class It contains all of the Milkit start-up processes for boosting sales.

💁🏻‍♂️ Milkit start-up guide that you can follow while watching

• Meal kit menu structure
• Milk kit manufacturing license
• Meal kit package
• Building a sales channel
• Online marketing

In order to carry out all of the above processes, a professional consulting company costs as little as a few hundred, or as much as 10 million wonYou can also receive. However, since the person doing business is the representative 'self' Consulting performed without any preparation results in a waste of time and moneyYou can do it.

Through this lecture, boss Start a milk kit by yourselfIn order to be able to set up a brand by collaborating with experts more effectively Putting all the know-how into the palm of your hand I'll let you know.

Why do consumers look for milk kits?

▶ ︎ 83% say they have purchased a milk kit

Customers who buy and eat milk kits don't just use it to “fill their stomachs.” If I want to fill my stomach, I will use food delivery that is easier.

But why buy a “milk kit” and eat it?

1. Because I wanted to treat the guests like I did when they came
2. Because only what you need is packed in a small amount, so you don't have to throw away the ingredients
3. Because it's healthier than food delivery and reduces the hassle of cooking
4. I can eat at home without having to visit a menu from my favorite brand

_{A photo of a milk kit configuration from a company that actually received milk kit consulting}

The first to third reason is to study how to package ingredients to reduce the hassle when composing milk kit products, and how to make them feel healthier when eating. Recently, there have been environmental issues, and we prefer eco-friendly packaging methods that can minimize waste.

Milkit founded,

Branding is also a really important factor!

Even if they eat the same menu, some customers stick to Company A, and some only stick to Company B products. The reason these choices can be different is because each consumer has different values.

Special recipes are also important, An important point is how to properly capture the lifestyle values pursued by customers in the restaurant industry market, which has been leveled upward, into the brand imageIt's.

If you only understand the process of starting a milk kit business,

Anyone can start a milk kit business even with a small capital.

The number of store customers decreased due to the coronavirus,

The sales revitalization strategy we need now is 'Milk Kit'.

O2O (online to offline)

Meal kit for marketing

There is a clear difference between stores that are constantly growing in sales and people come to stores that do business better even during the COVID-19 pandemic, and restaurants that are struggling right now have a clear difference between stores that are currently struggling. Making milk kits from a menu sold at your own store Marketing that connects online and offline, that is, the work of promoting a brand in the online to offline (O2O) marketIt's going to be.

It's not just a meal kit product that you want to sell for local delivery or takeout The need to brand the store and create a milk kit where the boss's name becomes one brandIt's.

🧑🏻‍💻 Class preview

STEP ①: Choose a meal kit menu

Is it OK to have a milk kit on our menu?

There are many companies that make milk kit products without any worries, but give up because the manufacturing process is more complicated than expected and it is difficult to prepare, or because there is not much margin left. I also have a sealing/vacuum machine, and I've made all the packing papers!

• What kind of menu is available with milk kit?
• Is the menu that is eligible for the instant sales manufacturing and processing industry correct?
• How should I leave a margin when selling as a milk kit?

STEP ②: Getting the Meal Kit Workshop Ready

_{Before/after preparing the Gopsaimdang instant sales manufacturing facility}

Milk kit preparation documents that can only be understood after dozens of calls...?

If you first find out and prepare the necessary permits to start a milk kit business, you can complete a permit that takes a month or two in just 2 weeks.

• Process for obtaining permission to manufacture milk kitsI will let you know in detail.
• You can also build a milk kit manufacturing facility at an existing business site.

STEP ③: Preparing milk kit products

_{A photo of a milk kit configuration from a company that actually received milk kit consulting}

Even when making milk kit products Brand strategy neededI will.

I will show you how to strategize meal kit products and prepare packages according to my customer targets through various examples.

• Choosing a Meal Kit Packaging
• Preparing Hangul food labeling labels
• Making a meal kit package
• Consider packaging when shipping

STEP ④: Selling meal kit products

Not only offline, but also online Expand sales channels to sell milk kitsPlease do it. Even if you don't spend a lot of money building a shopping mall, you can set up a Naver Smart Store to sell products for free. The important thing at this time 'storytelling'That's the point!

How to get customers interested in my products We will pass on our know-how.

• How to create a smart store
• How to create an attractive detail page
• Smartphones are great photographers! How to take pictures
• Smart Store Product Optimization Upload Method

STEP ⑤: Post-Sales Strategy

Customers don't just buy a meal kit product because they've developed and launched it. Customers recognize my products, You need to create a buying route so that people can buy with interest. We will select only the most suitable promotional marketing strategies for milk kit products.

• Online and offline promotion strategies
• Brand Instagram management
• Build a trial group review
• Using ads (SNS/Naver Shopping)

Let's get started with Kim Sang-mi, the founder of Milkit, who was hesitant!