What is brand journalism and how to use it

This is the only course that properly informs you

I would like to make you understand one marketing concept working in this day and age properly.

This is all about “brand journalism,” which emerged as a core marketing in the MZ era.

※Brand journalismIran?

Brand journalism is where a company easily operates a brand channel (page) on social media and regularly publishes content, and it refers to a marketing method in which the brand directly becomes media and takes the initiative to publish content and communicates with customers. Subscribing to a brand channel is interpreted as a form of marketing subscription because it supplies high-quality content

Among various marketing methodologies

It's clear why you should pay attention to brand journalism

▶ Types of brand marketing

Now I even hear that it is difficult to survive in the market if we miss the MZ generation, which is changing future business trends.

In the era of MZ, which is the core of moving these markets, brand journalism has become a core marketing concept.

Therefore, among various marketing methodologies such as performance marketing, IMC campaigns, and growth hacking I would like to explore why famous brands are paying attention to toxic brand journalism.

The surrounding environment of “MZ” and “subscription economy” will provide a clue to the answer.

👉 If you are one of the following, I highly recommend this class!

• A novice marketer who needs to plan and operate social media and YouTube channels, but is overwhelmed by the lack of basic concepts
• People who are often told that the MZ generation is important but want to understand them properly
• The current generation, all economic workers interested in today's marketing
• Marin who wants to strengthen her basic marketing skills

Hello, I worked as an advertising planner

Working as a brand marketer

And a columnist and writer

I'm a person who sells ideas

They had to respond to trends faster than anyone else, and they were looking for insights to persuade consumers As an ad planner I would like to share in-depth insights gained from being in charge of various industries, from automobiles to IT services, and from large companies to startups.

Book <Marketing is a subscription>

I'm more concerned about targets and markets than a shallow method

I believe a deep understanding is important.

What is the core of marketing in current targets and trends rather than a list of superficial examples

Therefore, I will explain why brand journalism is needed and how to develop it in a big context.

Understand easily and clearly with three keywords

📌 First keyword [MZ Gen]

• What is the essence of marketing needed to target the MZ generation
• 'Why' to build a relationship with MZ

📌 Second keyword [subscription economy]

• What marketing insights does the 'subscription economy', which has emerged as a core business, provide
• “What” is needed to build a relationship

📌 Third keyword [brand journalism]

• “How” brand journalism should be developed
• How to explore through various success stories

Based on insights found in “MZ” and “Subscriptions”

Under the larger context of “relationships,”

Exploring the A to Z of brand journalism

Go to Why, What, How

Relationship building, marketing, brand journalism

Learn easily and clearly.

✔ Why. First, we will explore the essence of marketing required to target the MZ generation and why relationships should be formed.

✔ What. We will explore the 'subscription economy', which has rapidly emerged as a core business, to discover insights into what kind of approach is needed to build relationships, and this will result in 'brand journalism' in the form of subscribing to marketing.

✔ how. In the future, I would like to share various how-to stories about how to develop 'brand journalism'.

This course is a basic concept of SNS and YouTube channel marketing

This is probably the only course where you can properly explore 'brand journalism'.

I haven't dealt with it clearly anywhere,

Explore brand journalism with a focus on interesting examples.