Happy Panda answers directly

Introducing coaching rights

[1:1 Text Coaching Ticket] Happy Panda Coaching

Practical know-how for implementing group purchases I'll coach you.

[How to use text coaching tickets]

• You can ask 1 question per coaching ticket.

• We will write a response of around 300 characters and send it to you.

• You can use a coaching ticket when you don't understand something while listening to the class. Also, you can use it when you have any difficulties or questions while making a group purchase.

• When you ask a question Specific questionsI would like to ask for it.

Example) I want to make a group purchase, but I'm not good at it. What should I do? --> Unable to proceed

I received an offer for a tool product. I want to proceed with this tool product, but I don't know how to proceed concretely -->Unable to proceed

Suggestions came in with this content (capture a photo or copy the content itself). I'm going to talk about something like this, but can I talk about it like this? --> Can proceed

[1:1 Video Coaching Ticket] Happy Panda Coaching

Practical know-how for implementing group purchases I'll coach you.

[How to use video coaching tickets]

• Each coaching ticket lasts 30 minutes.

• You can ask 2 to 3 questions.

• You can use a coaching ticket when you don't understand something while listening to the class. Also, you can use it when you have any difficulties or questions while making a group purchase. We will respond to your questions as long as we can.

• When you ask a question Specific questionsI would like to ask for it.

Example) I want to make a group purchase, but I'm not good at it. What should I do? --> Unable to proceed

I received an offer for a tool product. I want to proceed with this tool product, but I don't know how to proceed concretely -->Unable to proceed

Suggestions came in with this content (capture a photo or copy the content itself). I'm going to talk about something like this, but can I talk about it like this? --> Can proceed

Able to improve quality

Here are some books.

If you prepare together during the course, you can have a better experience.

1. [Book] I earn more than my salary on Instagram.

★ Achieved net revenue of 4.5 million won per month through joint purchases!

★ A large number of sellers earned a net profit of 1 million won from a single group purchase!

★ An Instagram market strategy book that incorporates the know-how of Happy Panda, an expert in group purchases

This book captures the process of the author, who was a beginner in Instagram, until he became an Instagram market expert and his know-how during that time. Instagram Market refers to selling products from an Instagram account. There are many side jobs, but the biggest appeal of Instagram Market in particular is that anyone can easily earn money from home without initial costs. If you do well, you can earn not only sales revenue but also manuscripts and promotional expenses, and be recognized as an influencer, so there's no reason not to do it.

This book kindly tells you how to build your own brand and grow your Instagram market. They explained how to plan content, how to source products, the conditions to be discussed with companies, and answers to questions frequently asked by beginners, and also covered the mindset that takes heart when mentality is shaken. Furthermore, it addresses all the questions of sellers and businesses by covering things that are good to know when collaborating with sellers from the perspective of small business owners, that is, businesses.

When I listen to the stories of the students who participated in the author's group buying course, most of them responded that they were fascinated by the detailed and meticulous explanation. Read this book, which realistically points out what the author has learned through numerous joint purchases, starting with small things, and follow along. If you look at it, it's probably growing rapidly into an Instagram market that can earn a lot of money.

An easy and fun way to create another revenue pipeline

You earn more than your salary with just one smartphone!

What should I do to successfully run an Instagram market? As a seller, gaining the trust of Instagram friends, or close friends, is of paramount importance. To gain trust, three factors must be met. The three elements are steadiness, communication, and content. In other words, it's not about making a group purchase just once, but by posting a certain amount of content, making joint purchases on a regular basis, communicating truly, and creating good content.

Many people worry about whether they can proceed with a group purchase even though they have few followers. The author says the number of followers isn't everything. There are many sellers who don't sell well even if they have a lot of followers. After all, how deeply you communicate with many people is more important. In fact, the author also sold 200 watermelons when he had around 5,500 followers. There is hidden know-how about attracting interest through releases and live broadcasts, actively communicating with companies, and properly handling CS such as exchanges and refunds. Group purchases can achieve explosive sales by combining these various factors. Therefore, it is difficult to measure success based on the number of followers alone.

So don't be afraid, start the Instagram app right now. Also, let's have sincere communication with close friends. This book will help you grow your Instagram market.

■ About the author

Kwon So-young (Happy Panda)

An ordinary parenting mom who gave birth to two children after getting married and became a “caretaker.” I earned more than my salary while raising children through Instagram group purchases, which I started in my 7th year of career break.

Just 11 months after starting Instagram, she reached 10,000 followers. Three months after the group purchase began, the group purchase training produced more than 350 students, and many sellers with a net profit of close to 1 million won were born from a single group purchase. Also, there are many examples of companies growing their Instagram market by signing contracts as exclusive sellers and building their own brands. Currently, they are running the 'Phanburi Instagram Challenge', which lays the foundation for Instagram monetization, and the 'Happy Panda Group Buying Training', which teaches proper sales and product sourcing methods through practical experience.

I published this book to convey the message that parenting moms and gang-nyeo can earn money and regain their self-esteem by raising children.

Instagram @happy_panda_story

blog blog.naver.com/kwonsy0117

Email selovejy1519@naver.com

cafe cafe.naver.com/happypandaacademy

■ Contents

Prologue: An SNS Rookie Who Didn't Know Instagram Became an Instagram Market Expert

Chapter 1. The secret to Instagram market success, Ku So-Kon

Hit the Instagram jackpot with consistent steadiness

Updated algorithms, nothing scary

Do you know the difference between communication and steamy communication?

Just a way to communicate to become a celebrity trusted by sellers

Communicate 200% with Instagram's 4 features

If you only “like” you can become an enemy of algorithms

What I'm good at is content

Put your own persona in your account name

Chapter 2. The secret to selling on Instagram with results in a short period of time

The first step to understanding the Instagram Market

You need to know the company to win a hundred percent of joint purchases

5 principles you must follow when making a group purchase

Find a product category that suits you

Set up a profile specific to Instagram Market

The secret of content planning lies in the detail page

Post caption know-how to boost sales

Instagram Market, photos are power

How to promote products on Instagram Market

Know-how to sell 200 watermelons in the sixth month of a group purchase

Chapter 3. Sourcing know-how from MD

Easily source products on group buying platforms

Why you should source products on your own

Select sourcing products that are bound to sell

Distinguish between real and fake businesses

Do you only contact us by phone? Nowadays, “toktok tok” is OK

Contact formula for an unconditionally successful company

Sourcing conditions that must be negotiated with the vendor

Discovering contracts that prove a B2B relationship

Using experiential groups that stimulate consumer sentiment

The era of ordering via DM is over

Chapter 4. Frequently asked questions from Instagram Market newbies

Can I run an Instagram market without a business license?

I don't have many followers, can I make a group purchase?

If you make a group purchase, your exposure will drop by more than half

The sales of the first group purchase are low, should I stop?

How many days is an appropriate period for a group purchase?

Do I have to buy other friends' group purchases?

Should I keep communicating with friends who only write fishing comments without making purchases?

How to overcome the slump caused by falling group purchase sales

How can I get rid of the fear of getting in touch with a business?

Chapter 5. Tips for small business owners who want to take advantage of Insta Market

Why you must make a group purchase on Instagram

If you send a DM like this, it will be 100% rejected

Set it as an Incognito page dedicated to Instagram Market

Help sellers to increase sales

How to build strong relationships with sellers

■ Testimonials

It's been over 10 years since I started Instagram, and I have close to 200,000 followers, but I know better than anyone else that it's really not easy to make a group purchase on Instagram Market. Having a lot of experience or having a lot of followers does not mean that sales happen. “Good communication” with followers and good “sourcing” of products they might like is of paramount importance. This book will be like a “classic of mathematics” for those who have new dreams on the platform called Instagram. Captain Hwang, the founder of Instagram, highly recommends this book.

_ Hwang Gyu-jin (@hwangcaptain, author of “Instagram Marketing That's Easy for Anyone to Follow”)

■ Into the book

What should I do to give my best friend “trust” on Instagram? And where do buyers feel “authenticity”? At first, I just started by increasing my followers and getting more comments on my posts. Continued communication gives close friends a sense of trust and also shows sincerity about the products I sell. Being trusted by close friends is based on steady communication, that is, sincere and steamy communication. _p. 32

Businesses prefer videos over photos, and they prefer multiple photos over a single photo. I also prefer full post captions rather than simple ones. Businesses also want their products to be specifically promoted. Also, this is because the Instagram algorithm spreads exposure depending on how long people stay on the post. Therefore, multiple photos, videos, and faithful post captions are necessary and sufficient conditions for a group purchase. _pp. 85-86

If you search for products to source, you can find several companies that sell A-brand products. However, such a company is a company that sources and sells products as a consignment seller, such as Instagram Market. Therefore, we should contact the head office, distributor, or place that directly manufactures the product, where we can source the right to buy and sell group purchases without wasting time. _page 157

If you run for 4 days, the sales concentration is “medium,” and the effect of viral marketing is “bad.” If you run for 3 days and then run for 4 days, you may feel that the increased day is very long. However, it is recommended that the group purchase be carried out over 4 days. The reason for this is viral marketing. Earlier, I explained that the 3rd day is a difficult period for people to write reviews of Naedonnaesan, but when a review is posted on the 4th day, there is a lot of influx of people who see that post. So in my experience, the first day and the last day are the best sales volume for group purchases. _p. 220

The countdown to the group purchase process begins by selecting the seller and announcing their intention to proceed. Just because a seller sells products on behalf of the vendor, you can't just wait for the order to arrive. You should think together with the seller about how to make a lot of group purchases and sales. Also, you need to find out what kind of things the company can help you with. _p. 254