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Design a new business using the “business model canvas”

Rookie
8 chapters
English · Japanese · Korean|Audio Japanese

Skills You’ll Learn

Business, business structure

You will learn how a business works while using a tool called a “business model canvas.”

How to use the business model canvas

Once you can master the work tool “Business Model Canvas,” you will be able to come up with ideas for new businesses and brush up on existing businesses.

Let's learn how to make a business according to the world standard


“I want to start a business with this idea, but I'm not sure if it's possible.”

“I can't successfully share the fun of the new business I want to realize with my boss or subordinates.”

“I made a mistake with my business plan, but it's a mystery where I should fix it”


The “business model canvas” you learn in this class is a very powerful tool to help those of you who have felt this way.

To describe “business model canvas” in one word, “business model, that is,A tool for expressing the mechanism of profit on a sheet of paperIt can be said.”


On a picture (canvas) formed by combining 9 rectangles, you can sort out current business problems and refine ideas for new services while writing petapeta keywords. It's like a sketchbook for building a business, so to speak.

Thinking about business models is a lot of fun


It's a “business model canvas,” which often has an image that seems somewhat difficult, but it's not that difficult to understand.


The reason why the “Business Model Canvas” was born is actually troubled students. It seems that it was born from a resume made by a university professor named Yves Pinheur to help seminar students whose preparations for starting a business are not progressing well, and graduates who are struggling with the management of the company they launched.


A “business model canvas” born from the kindness of “I'll put together the structure of the business on a single sheet of paper” so that even young people who have started a business only by momentum and don't have much business knowledge can understand. So, even if you don't have an MBA or haven't studied business administration systematically, if you practice well, everyone will be able to master it.

Draw the shape of a business like drawing a picture


However, it is necessary to practice similar to “drawing a picture,” as described as something like a sketch drawing a business.


In order to draw a chitin picture, it is important to learn “the correct way to hold a pen” and “the trick to draw lines cleanly,” but in order to properly use the “business model canvas,” it is necessary to learn tips for that while experiencing it. Of course, don't worry, I will explain carefully how to practice for that in this class.


Nakaba is a “business model canvas” that was born by chance, but since the book “Business Model Generation” became a global bestseller (translated in about 30 countries), it is now used as a matter of course all over the world when planning a new service or when you want to innovate an existing business.

It is useful for preparing to start a business and for company work

The “business model canvas” is a framework used to summarize a business model from 9 items such as value provided, customers, channels, costs, profits, etc. It can be used for business development of your own new business, review of existing businesses, competitive analysis, etc.


By mastering how to use the “business model canvas” through this class,


  • Visualize your business and grow your ideas while moving your hands
  • You will be able to give persuasive explanations to the company and investors
  • You can discover the strengths and weaknesses of existing businesses and brush them up
  • You can strengthen common understanding about the business and strengthen team ties


You'll be able to do something like this before you know it.

Over 20,000 teaching results! A leading expert in Japan will teach you

Miki Imazu, the business consultant in charge of this class, is a person who has taught more than 20,000 people at major companies and universities how to write “business model canvases.” Also known for “The Business Model Canvas Thorough Strategy Guide,” etc., he is a leading expert in this field in Japan.


[Curriculum content (part)]

  • What is a business model canvas
  • Understand the 9 blocks (components)
  • Case studies of popular companies
  • Let's draw a business model
  • How to be able to draw well

The ability to draw a business model is required not only when starting a new business, but also in various situations such as understanding and brushing up on existing businesses, team building, etc.

If you can draw a solid business model in this class, it should be a strong weapon for you.

Let's rank up as a member of society!

Imazu Miki (Imazu Miki) /Biography

Representative of Windo's, representative director of the “Business Model Council for Organizations”. He founded Windo's from his experience as a marketing specialist in an American IT company and served as the representative. Utilizing his experience as an engineer in communication and AI (artificial intelligence) development, he has written many books introducing many achievements and know-how in the field of building business models using a design approach.

We have been involved in business model training at many companies and universities in Japan and overseas, and the total number of participants exceeds 25,000 people. Also, he has been a lecturer at Meiji University Liberty Academy for many years.


Class Kit · Coaching Session

[“Business Model Canvas” Work Kit]

※The photograph is an image

In this class, as a basic kit for attending the class, we will deliver to all of our classmates a set of worksheets for drawing a “business model canvas” and sticky notes for use in their work.

It's hard to draw a business model just by listening to a lecture. Be able to draw your business firmly while actually moving your head and hands.


Curriculum

Creator

imazu miki

imazu miki

He is the only leading expert in business model education in Japan who educates all business model systems spanning team models and personal models at once.

He is also actively engaged in writing activities such as the book “The Business Model Canvas Thorough Strategy Guide,” the translation “Design Thinking Playbook,” and “The Invisible Company.”

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Notes on Copyright Protection

  • All videos and materials included in the class are protected intellectual property under relevant laws.
  • You may face legal action if you copy, distribute, transmit, modify or edit the videos or materials included in the class without permission.
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