Rookie
8 chapters ยท 2 hours 59 minutes
English ยท Japanese ยท Korean|Audio Korean


Class introduction

Hello! I'm Oh Eun-hwan, the influencer director. ๐Ÿ˜˜๐Ÿฅฐ



Hello! I'm Oh Eun-hwan, the influencer director.


I remember the first time I met the social media world in 2015. It was a time when I wrote about my diet experiences and records on my blog after giving birth. After reading my blog post, the number of neighbors who had the same experience and succeeded in dieting increased rapidly. I didn't know that at the time. A small blog can be a powerful and impactful tool that can generate more than 10 billion dollars in sales for a company.


My company I founded in 2017, Rare Care - Group purchases with Instagram and cafe members, show hosting activities with CJ, Lotte, and Hyundai, consulting experiences provided to CEOs who are struggling with how to operate online, industry-academia collaboration experiences with universities - all of these experiences are now valuable materials for many people to learn about the social media world and guide them in creating their own brands.



๐Ÿ”ฅ 2015-2017: Diet influencer, PhD student in marketing at Korea University

๐Ÿ”ฅ 2017-2020: Commerce influencer - CEO of Rare Care Co., Ltd., marketing consultant

๐Ÿ”ฅ 2021-present: Content instructors, influencers of influencers

  • Running the โ€œOh, I achieved my goal with content (Okon Mokdal)โ€ community
  • Various modifiers such as the queen of content and influencer director are being created





There was a time when I was a beginner too. In the first year of the Instagram Group Purchase business, annual sales started at 2 million won. As a major in consumer psychology and marketing, I always tried to implement โ€œhypothesesโ€ in the actions I could do. Even after trial and error, I always tried and worked while organizing lessons, and as a result, I was able to create a graph showing 26,000 in the second year of starting a business, 1 billion in the following year, 1.4 billion in sales of 1.4 billion in the following year, and content sales of 4.5 billion in the past year.


Nowadays, I am focusing on systematically delivering to you the knowledge and know-how I have learned through firsthand experience in the field over the past 8 years. I hope that my experience can play a role in enabling you to achieve what I have achieved more quickly.


In fact, I feel happiest and most rewarding when I see my years of know-how and knowledge become a valuable nutrient in someone's life. So on this Class 101 offline talk show, I was able to meet you along with 4 brilliant influencers who shared their lives and grew up together.


I also prepared a time to share how the know-how and principles I shared were actually applied to their lives and how they are making good use of them. I hope it will also be a time for me to learn from wonderful people who are building up their own know-how and are constantly updating their monthly sales beyond what I have told you.


I hope that through this talk show, all participants will receive great help in living a brilliant life. It's a time of joy and anticipation to be able to meet you and be with you, coming August - I'll be happy to meet you offline! Thank you





8th year social media goal achievement expert, influencer director,

Special mini lecture by CEO Oh Eun-hwan ๐Ÿ”ฅ ๐Ÿ”ฅ ๐Ÿ”ฅ



โœ… 1. The principles of content monetization and how to plan your own differentiated content

โœ” Content and monetization: How does content lead to โ€œmoneyโ€ that can be obtained when handled?

โœ” The core of content planning: If I want to โ€œachieve my goalsโ€ through content, what should I post?


โœ… 2. The mindset of a content expert and the key to rapid growth

โœ” What do people who achieve goals with content have in common

: What kind of mindset do you have to do it?

โœ” Key content growth materials you must know if you want rapid growth

: TOP 5. - Checklist





Recommended class

  • Those who want to make an additional income of 500,000 won per month from one piece of content
  • Office workers, freelancers, and sole entrepreneurs who want to raise their ransom by branding their career
  • A parenting mom who wants to make an additional monthly income of 1 million won with tools while focusing on parenting at home
  • A restaurant business owner who is curious about marketing methods that explode sales
  • CEO who wants to create strong branding power with content and stories for his products
  • Those who want to go beyond the limits of salary and make unlimited income through social media


Course effect

  • As a professional, I learn how to double the ransom using content.
  • An ordinary parenting mom learns how to make a monthly income of 38 million won in 8 months.
  • Through content, you'll quickly learn the secret to success in monetizing Instagram tools.
  • You will learn the basic principles of content becoming money and the core of content planning.
  • You will learn about self-employment that never fails, the characteristics of a successful restaurant business, and marketing know-how.
  • Through content, you will learn the secret to growing beyond Korea into a global company.





With CEO Oh Eun-hwan

Introducing 4 influencers!



โญ Speaker 1. Yul Body Fit Yul Tutor, Park Seo-young

[career+content = N times income]

  • Double the cost of lessons and double the holidays by developing your own exercise method!
  • What happens when a Pilates instructor becomes a content expert with 300,000 to 1.6 million views
  • How to get a patent for an exercise method, how to make a monthly lesson fee of 18 million won๐Ÿ”ฅ
  • How to strengthen personal branding with content as a professional



โญ Speaker 2. OK Mami Kim Seo-hyeon

[ Parenting+content = tool influencer]

  • Career-cut parenting mom is updating sales records monthly with authentic tools ๐Ÿ”ฅ
  • Recent performance example: Achieving monthly revenue of approximately 38 million won
  • A rapidly growing influencer who created over 50,000 followers in just 10 months after starting Instagram
  • We are making a good impact by sharing essential parenting information for busy mothers!
  • The attitude and principles that tool influencers who sincerely recommend good products should have




โญ Speaker 3. CEO of Chicken Jang Beer Kwon Jin-woo

[ Self-employment+content = franchise]

  • Overcome repeated self-employment failures and become the representative of Fusion Chicken Franchise!
  • Why restaurant business representatives should actively use social media
  • Customer complaints and satisfaction eventually show up on social media
  • CEO Kwon Jin-woo's management principles to help franchisees earn more money



โญ Speaker 4. Dimaf. CEO of Regina (Choi Hye-jin)

[ Product+content = global brand ]

  • Dimaf's story of creating products and content โ€œtogetherโ€ with customers
  • Started with 300 followers and reached 10,000 purchasers in 2 years
  • The power of empathy and communication to turn social media followers into customers and friends
  • The secret of branding that reached 400 million won through crowdfunding for a single product
  • The secret to selling 100,000 all-purpose basins after 2 years of brand launch
  • Recently, exports to Japan, Singapore, Thailand, etc. and opened pop-up stores


Pre-course notes

  • An offline talk show will be held on 8/26 (Sat), and the first 400 people will be recruited, Ticket purchase link
  • 9/14 (Thu) Online Class Launched
  • โ€ป For online classes, videos from offline sites are reprocessed and uploaded.




Curriculum

Creator

Eunhwan Oh

Eunhwan Oh


๐Ÿฅ‡ #1. Director of influencers. CEO Oh Eun-hwan

  • Naver influencer home: in.naver.com/eunhwan
  • Instagram: @eunhwan_kr & @omd.eunhwan
  • 2015-2017: Diet influencer, Ph.D. Program in Marketing, Korea University
  • 2017-2020: Commerce influencer, CEO of Rare Care Co., Ltd., marketing consultant
  • 2021-present: Education influencer, content instructor
  • Running the โ€œOh, I achieved my goal with content (Okon Mokdal)โ€ community
  • There are various modifiers such as the queen of content, the director of influencers, and the influencer of influencers


โœ… Performance examples

  • Rare Care Co., Ltd. Annual sales: 2 million won > 260 million > 1 billion > 1.4 billion
  • Okonmokdal online/offline content sales: cumulative sales of more than 4.5 billion
  • Okonmokdal community management, cumulative student output of 15,260 students
  • (14,189 online+10,71 people offline/ as of 23.07.20)
  • #์€ํ™˜๋งค์ง: Making examples of happy high-altitude marches with influencers from various fields


โœ… Oh! I achieved my goal with content!

After achieving the goal through #์˜ค์ฝ˜๋ชฉ๋‹ฌ,

The number of happy people you see is getting more and more every day

๐Ÿ‘‰๐Ÿป That's my goal


A consumer psychology/marketing expert with a bachelor's degree in psychology and business administration with a master's degree in marketing at Korea University. He is an 8th year business influencer and is now called an influencer and influencer director of influencers. After blogging, she grew rapidly, receiving support and support from people working with her on all channels available online, including Naver Cafรฉ, Instagram, YouTube, and smart stores. Although it is said that social media trends change with the times, the essence and principles are always the same, and it is emphasized that it is the customer that must be closely watched. It shows that if you learn properly and apply it properly, no matter what you do, you will live a different life than before. As a mentor who helps people achieve goals through content, he will pass on various know-how on offline talk shows.





๐Ÿฅ‡ #2. Yul Body Fit Yul Tutor, Park Seo-young

  • INSTAGA: @yogapilates_yulriyan
  • โ€œYulbodypitโ€ business site opened in May 2015
  • Copyright registration for โ€œHow to use the right bodyโ€ in August 2022
  • โ€œYulbodypitโ€ center expansion in December 2022
  • โ€œI sit and dietโ€ book published in June 2020
  • Patent/trademark registration for โ€œ3KEY proper body usageโ€ in March 2023


โœ… Performance examples

  • Achieved monthly lesson fee of 18 million won in April 2023
  • Instagram performance explosion
  • โ€œOh, Con, Thu. Moonโ€ Dr. Oh Eun-hwan's lectures โ€œThe Power of Contentโ€ and โ€œThe Power of Achieving Goalsโ€
  • Pilates classes close every day/ Waiting for over a month


โœ… CEO of โ€œYulbody Fitโ€ and leader in proper body usage

After majoring in ballet at Korea Sports University and studying at Chung-Ang University's Graduate School of Physical Education, she became a mentor. After treating the sequelae of the injury and the swelling and pain caused by it on their own through stretching, they studied the wrong habits and causes of weight gain in people from their early 20s. Since then, he developed a โ€œsitting and breathing exerciseโ€ to solve various symptoms and cases from pain, fatigue, swelling, obesity, and female diseases with proper posture. As people who have been waiting for a year to take her class in person, which is excellent not only in terms of physical health but also in diet, the class is recording a daily closing streak. She appeared on SBS <Morningwide>, KBS <Vivid Information>, and JTBC<Alzawang>, etc., and caused a big stir with her 'sitting and breathing exercise'. She also actively gave numerous special lectures at Seoul National University's Graduate School of Physical Education and the Korea Invention Promotion Association, and also took care of the bodies of famous celebrities such as Han Ga-in, Gowri, Park Hee-bon, Krisha Choo, Jeong Deok-hee, and Shin Hyun-bin. We are continuing to develop proper body usage methods and work hard today to train professionals.





๐Ÿฅ‡ #3. OK Mami Kim Seo-hyeon

  • INSTAGA: @ok. _mommy
  • October '22 ~ A parenting influencer with 9 months of experience providing book parenting and parenting information
  • An influencer who quickly grew an account and succeeded in monetizing it (books for infants and toddlers, parenting tools)
  • 22.10 Starting with 0 accounts at the beginning of the month > Attend the Okonmokdal course in mid-October > Reached 1,000 followers in early November > 10,000 followers in mid-December > 23.2.23 Achieved 30,000 followers > 23.7.14 Currently 5.60,000 followers


โœ… Tool performance examples

  • 2022.11.27 Tool start~
  • Revolving bookshelves reach 260 million in 2023.04 (180 million in just 5 hours of opening)
  • 2023.06 Achieved 100 million sales of baby book tools and 210 million sales of baby book tools
  • Recent performance example: Achieving monthly revenue of approximately 38 million won


โœ… Child care tool influencer OK Mami

A housewife who only raised children normally after leaving her job. I wanted to be a mother who could do something better for my child, so I thought I should start something, so I hit on social media. If I only earn 500,000 won more per month, I wouldn't have a wish... Find economic stability with the Instagram tool you started and grow into a child rearing influencer with a good influence! We are proceeding with tools based on the first principle of tools, the principle of recommending only the best ones from the bottom of the heart. They say they want to be a parenting influencer who grows by using tools based on sincerity and sincerely communicating with followers.





๐Ÿฅ‡ #4. CEO of Chicken Jang Beer Kwon Jin-woo

โœ” The meaning of Space F&B: A company that creates tasty and happy spaces

โœ” Mission: To make the lives of customers, partners, company members and families happy and enriching.

โœ” Vision: Korea's No. 1 chimak culture, a lovely and tasty Jangsu brand


โœ… History from business to business

โœ” Operation of a 10-square-meter cafe from 2016 to 2020

โœ” Operation of a 10-square-meter food stand from 2018 to 2020

โœ” Starting a 15-square-meter chicken coop in 2020

โœ” 2022 ~ 30 square meters expansion, chicken coop beer name changed

โœ” Franchise registration in September 2022


โœ… A franchise representative that creates high sales for shopkeepers and happiness for customers

In 2017, he served as a sergeant in the professional military. No matter how much I tried to get a job, I started a business on stage. It would be fine if it was just a franchise without finding out anything... The business, which began with a ridiculous belief, fell apart after 3 months. After that, I studied hard while looking for good stores. I finally set up a tteokbokki store with a loan from a small business, and discovered by accident that the combination of tteokbokki and chicken was fantastic. That's how Chicken House Beer was born. The restaurant market is extremely bloody. No matter how hard I work without a night's sleep, the chances of success are slim. Now, as a franchise representative of Chicken House Beer, I want to work as a management expert who takes on the risks of franchisees and considers high sales strategies. There are restaurants that work well in any environment. We are continuing to train shopkeepers about this strategy in detail and detail, and to create a franchise that has been loved by customers for a long time.





๐Ÿฅ‡ #5. CEO of Dimaf Regina Choi Hye-jin

  • INSTAGA: @demaf .regina
  • Cosmetics research, which began due to skin concerns, began posting various information on social media
  • Start a cosmetic tool with good ingredients with followers who have gathered with the same concerns
  • Commercialization through product discontinuation, development of own products, and brand expansion
  • CEO of DIMAF, which has become a global brand beyond Korea


โœ… Performance examples

  • Dimaf's story of creating products and content โ€œtogetherโ€ with customers
  • Started with 300 followers and reached 10,000 purchasers in 2 years
  • The power of empathy and communication to turn followers into customers and back to friends
  • The secret of branding that reached 400 million won through crowdfunding for a single product
  • Recently exported to Japan, Singapore, Thailand, etc., and opened pop-up stores


โœ… Bringing happiness to your life with radiant skin

I was always worried about poor skin. As my skin became complex, relationships and confidence between people began to decline. Since then, I have been immersed in cosmetics research. I studied what cosmetics are suitable for my skin type and what brands are made safely with natural ingredients, and continued to share them on social media. I started because I thought there would definitely be people with concerns like me, and I wanted to help. As the number of followers grew, suggestions for cosmetic tools began to come in, and I began to select only products that I had tried and worked on tools. However, one day I was shocked by the news that the product had been discontinued, and I began to think about ending my tool life. At that time, a follower told me. โ€œRegina, make it yourself! I think it would be great!โ€ So I found a manufacturer, connected with the factory, and created my product and brand. It was a moment when my concerns became income and business. Currently, they have successfully expanded into the global market and are currently drawing bigger dreams.

์˜ค์€ํ™˜

์˜ค์€ํ™˜

์˜ค๋ชฉ๋‹ฌ

์˜ค๋ชฉ๋‹ฌ

์œจ๋ฐ”๋””ํ• ์œจ์Œค

์œจ๋ฐ”๋””ํ• ์œจ์Œค

์˜ค์ผ€์ด๋งˆ๋ฏธ

์˜ค์ผ€์ด๋งˆ๋ฏธ

์ง„์šฐ์›”๋“œ

์ง„์šฐ์›”๋“œ

๋””๋งˆํ”„ ๋ ˆ์ง€๋‚˜

๋””๋งˆํ”„ ๋ ˆ์ง€๋‚˜

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