Skills You’ll Learn
Attractive channel branding
That's why it's not all about being pretty. You'll learn how to brand a compelling channel.
Content that is not obvious but has an aura
You'll learn how to create content with an aura that only you can do
Smart business with beauty brands
I'm going to learn how to do business smartly with the brand I want.
Targeting overseas markets and studying English
I'm going to learn how to target overseas markets and study English for YouTube.
Growing YouTube sustainably
You'll learn how to maintain the channel's value and grow steadily.
Hello,
I'm Haley, a global beauty creator.
Hello, I have 850,000 subscribers EnglishIt is active on the world stage by producing content Global beauty creator Haley It's.
▶ YouTube views by country
From now on Seven years ago in 2015, I learned about YouTube, came across videos from various beauty creators, and was fascinated by freely creating content, so I posted my first YouTube video.
Branding know-how that achieved 800,000 subscribers in 4 months
My life changed 180 degrees since the first video.
Have you started uploading videos in earnest 300,000 subscribers after 2 years, 400,000 after 6 months... 500,000 after 7 months... 600,000 after 4 months... 700,000 after 5 months... 800,000 after 4 months
Soon I'm looking at 1 million.
And dozens of emails every day proposing collaboration from around the world I proposed a YouTube ad, and I attended a beauty business panel hosted by the Oxford University Student Union a few months ago, and I also had a position side by side with a British Vogue editor.
▶ News related to YouTube market saturation
However, there are currently 37 million YouTube channels(As of 2022)This has been opened. I have asked myself a question every day for 7 years.
“How can I stand out from the crowd of beauty creators?”
I'll talk about the two most important differences I've made through my concerns.
First, through market analysis'differences'Create
Born and raised in Korea for over 20 years Native Koreans As a person, I wanted to have my own differences and act on the world stage I started making videos in English.
Instead of the Korean beauty creator market, which is already saturated, we first targeted overseas markets. The key point is to read the market, target slightly different places, and introduce yourself with differentiated content, rather than the same path that everyone else goes.
Second, the most important 'Branding'
Beyond being good at makeup, we need something more special. That is the charm, that person's aura. In this class I want to teach you everything you need to know about building your own branding method.
- Branding Begins 1 - Engaging Channel Branding
- Branding Begins 2 - Content Planning & Video Production
- Branding Deepening 1 - Targeting Overseas Markets
- Branding Deepening 2 - Smart Business with Brands
- Sustainable Branding - Creating a Growing Channel
Branding yourself and making yourself an irreplaceable person,
It's something that no one can do.
Anyone can become a beauty creator. It's a name that anyone can call from the moment they post the makeup video.
Through this course, I will show you a shortcut to creating your own unique point of difference that you can take with you for a lifetime, and to expand your influence both in Korea and around the world through that difference.
Dream bigger on the global stage. Let's meet in class!
Curriculum
Welcome
Hello? I'm Haley, a global beauty creator.
1. My name is Haley, a beauty creator who works globally beyond Korea
08:02
2. Trial and error and timeline of growing the YouTube channel from 0 members 7 years ago to 850,000 now
06:12
3. Why you need to grow your channel globally beyond Korea
03:52
4. We'll show you how to use PDFs & coaching tickets
06:13
01
Attractive channel branding
1. Branding yourself in an attractive way
10:26
2. How to position yourself among many beauty YouTubers
09:11
3. Establishing the purpose of the channel: Why do I do this (Start with why)
07:02
4. Create a sentence to introduce your channel
04:19
02
Content planning
1. Zero to One (Zero to One) - Don't do what everyone else is doing
15:23
2. The Power of Storytelling - If you don't have your own unique story, there's no content to create
10:32
3. Detailed planning is the only way to live - Content planning
06:54
4. Actual planning example 1) How to create content with your own experience
04:17
5. Actual planning example 2) How to create content that makes use of my strengths
07:31
6. Actual planning example 3) How to create content using my shortcomings
04:14
03
Creating a Video with an Aura Beyond the Obvious - Fundamentals and Theory
1. Production theory (1) Why your first video doesn't have to be perfect
11:30
2. Production theory (2) Three tools for creating creative content
09:16
3. Production basics: Creating a storyboard, the core of an engaging video that looks like watching a movie
07:56
04
Making videos that have an aura instead of being obvious - Filming
1. Light (1): Using 200% natural light without lighting
11:44
2. Light (2): Giving makeup a three-dimensional effect with lighting (Guest: Beauty Creator Sobong)
23:55
3. Photography: One decisive thing that determines the aura, the shooting composition
08:36
05
How to create videos with an aura that's not obvious - Editorial Edition
1. Editing theory: If a channel consists only of videos created by an editor, it's not your channel
08:02
2. Editing basics (1): Taking and editing makeup videos on an iPhone
04:11
3. Editing basics (2): Editing makeup videos using an editing program
05:35
4. Advanced editing (1): Video editing that enhances visual beauty
03:14
5. Advanced Editing (2): Video editing dealing with informativeness
05:11
6. Music: The music determines the completeness of the video, choosing the right music
06:48
06
Targeting overseas markets and studying English
1. Three differences between the US and Korea (market, brand, content)
11:10
2. Targeting overseas markets (1): Why studying culture comes before studying languages
07:27
3. Targeting overseas markets (2): Why you should speak English directly instead of English subtitles
05:08
4. Studying English: A native Korean studied English for 5 years to become a global creator
07:37
07
Your favorite beauty brand and smart business
1. If I'm good at it, brands take care of themselves - but how to appeal to the brand you want
10:23
2. Criteria for creators who want to work for beauty brands
10:11
3. A global talent agency talks about business differences between Korea and the US (Guest: Marketing Team Leader, Gushcloud Korea)
11:11
08
How to keep your YouTube channel growing and running sustainably
1. Your YouTube Channel Isn't a Billboard - 3 Key Factors for Maintaining Channel Value
09:29
2. Why You Shouldn't Just Watch YouTube On YouTube - Look Further
07:49
3. The importance of learning: reasons to learn makeup again, reasons to read books
07:11
4. Outsourcing: How to find a partner to reduce your working hours
10:08
5. Professional ethics: Is your content something you would like to share with your future daughter?
05:38
Outro
Congratulations on being stubborn
1. Start dreaming big
02:08
Creator
Haley Kim
Hello, I'm Haley, a global beauty creator who has 840,000 subscribers, produces English-language content and is active on the world stage.
At the age of 20, I studied beauty at university because I simply liked makeup, but I felt that the path of being a makeup artist requiring a high level of work intensity that I experienced after graduation, or a makeup academy instructor doing repetitive work in one space was not right for me, and I experienced a major failure in choosing a career. I really love makeup, but I felt it wasn't right for me professionally.
Seven years ago, I came across videos from various beauty creators through a platform called YouTube, and I was fascinated by freely creating content, so I posted my first YouTube video. My life changed 180 degrees since that first video. I have been able to do business regardless of place or time through makeup that I really love.
But that process wasn't easy. I've been asking myself a question every day for 7 years. “How can I stand out from the crowd of beauty creators?”
Anyone can become a beauty creator. It's a name that anyone can call from the moment they post the makeup video. However, branding yourself and making yourself an irreplaceable person is something that no one can do.
As a native Korean, I'll share all of my own tips and know-how I've learned during my 7 years of establishing myself in overseas markets.
Also, through this course, I will show you a shortcut to creating your own unique point of difference that you can take with you throughout your life and expand your influence to Korea and the world through that difference.
Haley Kim
Haley Kim
haley0n
haley0n
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