Should content editors write “writing” well?

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Hello, Content marketingI'm Kim Do-hyun, who works as a job.

I am the head of the marketing business team for the online curation magazine “”, and include Hyundai Motor Company, LG Electronics, Seoul City, FILA, Munhak Town, etc. Up to now, he has been in charge of content marketing for more than 90 different brandsI did.

Writing well does not mean writing content well. What is a content editor You need to be able to draw the attention of readers I will. Like deciding whether to keep watching a YouTube video in 5 seconds or not, no matter how much A well-written statement is completely useless if the reader doesn't see it That's because.

The clients were our people... no, our readers!

클라이언트도 우리 민족...아니 우리 독자였어!

It's not that the client has a particularly eccentric taste and doesn't confirm your writing.

They are also a reader the moment they leave the company. thus An article that does not captivate a client cannot captivate a reader, Readers also like articles that clients like.

thoseSo if you ask me what you mean

There are five steps required to create successful content.

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Positioning: I'm sorry, but I can't write a 100 point post for everyone.
pattern: When I found out about the good articles in the world, they all came from there to there.
analysis: Instead of admiring that it's good, you need to know “why” it's good.
Planning: What's the secret to getting a firm even if you just change words?
Writing: Don't start with sentences, start with paragraphs.

In class with specific examples I'll let you know. together Confirmation writingLet's get started.

📧 We will inform you in detail through 1:1 coaching.

1:1 코칭 1

The length of the article was shortened, and the introduction was replaced with a sentence that might arouse interest.
Express the end of the end in a different wayWhile doing so, it gave the writing a sense of tension.

1:1 코칭2

What is covered in the article Basic information even if you don't read a bookIt has been organized so that it can be provided.
The bifurcated narrative quickly developed the flow of writing and aroused curiosity.

1:1 코칭 3

Reduce long sentences and separate paragraphs Communicate the author's intended breathing to the readerI configured it to do so.

I tried to write my own assignments in every class, and it was just a long time Problems with my writingWhat was this, and how can I do more Writing that catches the reader's eyeI'll let you know if I can do it.

My favorite production method is as follows.

👆 I like making things a little strange.

콘텐츠 예시1

It is important not to write the meaning that everyone knows, but to make it moderately strange.
Readers aren't interested in what they already know. Even plain words should make you feel like you've heard them for the first time in your life.

🤞 Sometimes they're very sarcastic

Although it has the title of a list of restaurants in my town, it was actually an accusation of tax-wasting behavior on the part of ward office staff.
Ability to arouse interest and empathize with problems. It's essential for content editors.

🖖 It also makes me wonder out of nowhere.

Even if you don't think much about it, the moment you watch the content, “Like that?” It's best if it makes you feel like
This is especially true for content that requires difficult messages to be melted down. Instead of explaining the verse, let's lead the question mark above the reader's head.

My idea of writing is as follows

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📝Writing is a skill, not an art

I don't think of writing as an art. I just think it takes the same mastery as sitting in front of a conveyor belt in a huge factory and putting on bolts and nuts over and over again.

Therefore, this class is not about artistic writing that breaks someone's heart Ability to write as much as you need, at any timeIt aims to be.

🏃 So beginners learn to write faster

It is said that people who have learned a lot about exercise are the hardest to teach. This is because it's quite difficult to fix bad habits. Don't hesitate if you don't have any experience. Just the motivation to write something is enoughI will.

📚 Write a good paragraph instead of a good sentence

Writing is a sum of paragraphs, so our job is not to write pretty sentences, but to think about what kind of paragraphs to compose. So please don't start with a sentence. Practice putting together paragraphs to structurally assemble what to sayIt's more important to do it.

⚡️Conclusion: If you take this class, you can write an 85-point article

I think a score of 85 or more is a professional category. It's an area of concern for artists we know. The problem is that people who don't have 85 points yet often aim to write “professional” posts. I think I'm still lacking, and I get frustrated when I see good sentences from professionals.

So let's start by writing 85 points. Only then can we aim for 100 points.

I'm sorry, but I don't give you the confidence that this can be random

There is a lecture that fills in the so-called “mulberry.”

It's great to listen to, but when I just sit down to write content the next day

I'm not sure if there's anything left that I really need.

A lecture like that you can use right away the day before the deadlineI will prepare it.

Thank you for reading during your busy time.

Kim Do-hyun's Dream

※ If you have any questions about the course, please send us an email and we will respond quickly

Kim Do-hyun (trackdoro@gmail.com)

Learn how to create 'best-selling' content from an 8th year editor

Learn how to create 'best-selling' content from an 8th year editor