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LinkedIn digital marketing for global business expansion

Rookie
8 chapters
English · Japanese · Korean|Audio Korean

Skills You’ll Learn

Create a profile to make good connections

How to write an effective profile to make global connections

Buyer targeting using LinkedIn's marketing features

How to find buyers through targeting using paid services

Marketing using LinkedIn ad campaigns

How to advertise effectively using 8 types of advertising campaigns

Key points for successful buyer negotiations

Successful meeting strategy and follow-up management strategy with Jinsung Buyer

Class introduction


Finding buyers using traditional methods is no longer an effective method. Also, the answer I found was <Linkedin> It was. LinkedIn is a Korean company The optimal platform for finding, matching, and consulting with global buyersIt's. Me, Coldman Since I started LinkedIn marketing Export performance has more than tripled since '22 compared to '21I did.


In this lecture, Julien Peboulette, the most recognized Linkedin professional consultant in Europe, will talk aboutOverseas market development, global network marketing, 100% usage of LinkedIn'I will tell you about LinkedIn marketing based on my book. actually Seal trade agreements and expand your business through LinkedInThe number of companies that do so is increasing. Let's also look at these actual success stories and learn about solutions that can grow our company's global business using LinkedIn.


링크드인 글로벌 마케팅 서적

▶ LinkedIn Global Marketing Books



Course effect


  • You can learn how to create a LinkedIn profile that clearly contains the sales points and checkpoints of your products.
  • You can identify business trends and prospects for relevant occupations using LinkedIn's global marketing tools such as messages, group activities, campaigns, and advertisements.
  • You can learn basic export knowledge, key points for successful buyer negotiations, and know-how to build a global network.



Recommended target


  • Those who want to find global connections or a way to expand into overseas markets through LinkedIn profiles and marketing tools
  • Those who want to discover Jinseong buyers and know how to continuously network
  • Those who want to know how to use a global business network
  • Those who want to work for a global company


What makes this class special


The representative of a professional trading company in the 17th year of overseas business revealed

Realistic global B2B marketing strategies

First class (1.2 billion sales in 6 months! (Amazon Superseller's Real Reality Lecture) is a marketing lecture in the global B2C field, then this class Marketing courses in the global B2B areaAs a result, the company focused on expanding overseas markets. I would like to expand export opportunities through active global business marketing beyond drawing a mark on how to develop overseas markets and find buyers, which I thought were vague through classes.

In the class, we will share the many experiences I experienced while working in the trade business in the 17th year and the actual experience of successfully using LinkedIn. Of course, familiarizing yourself with and using LinkedIn's features is important, but what really matters is after connecting with a buyer. Business strategy leading up to export by focusing on follow-up management such as buyer follow-ups, speed of response within the platform, and flexibilityYou can share and follow them step by step Realistic action plansYou can meet.


▲ 2021 export performance certificate and 2022 (~September) export performance certificate

From the previous export performance of 780,000 dollars in 2021, the export performance as of September 2022 this year is 3 million dollars. It can be seen that it has grown by about 380% compared to last year. Of this year's export performance of 3 million dollars, about 30% of the export performance was due to marketing that actively used the LinkedIn network.


▲ Professional Trading Company Certificate and One Million Dollar Export Tower

Class Kit · Coaching Session

This is not applicable.

Curriculum

Creator

amazone super seller

amazone super seller

• CEO of Orix Global Co., Ltd. /17 years of overseas market development

•Professor, Korea Trade Association Academy (2013-present)

• Trade Day: $1 million export tower (2021, 2010), $3 million export tower (2022)

•Brazil supplies Japanese automotive parts to Global Tier 1 Spiral Spring (SAE1081)

• #1 selling products on Amazon in the US (PPE products)

•Bid for procurement of a barrier in Florida, USA and initial supply to a Korean company (2020)

• Participated in more than 100 domestic and international exhibitions

•BIZ Visits - 27 countries/Korean Air Morning Calm Premium (770,000 miles)

•Online Course Platform Class 101 Amazon Beginner Course Launched

•Global Superseller TV YouTube Channel Management

• Co-author of the published book “Classic Trade 3.0”

•The book “Global LinkedIn Marketing” will be published in November 2022


As a trade expert, I have taught at the Korea Trade Association for the past 10 years on overseas marketing, trade practices, overseas exhibition participation strategies, and buyer negotiations, and presented methods for finding buyers and resources to numerous companies.

Currently, as the representative of Orix Global Co., Ltd., a specialized trading company, he discovers products from Korean SMEs and introduces them to overseas markets as an export partner for SMEs. Until last year, marketing focused on the use of global e-commerce tools.


Due to the nature of e-commerce, it is a B2C area that targets consumers, so it is somewhat insufficient to play a role as a volume business. As a result, we decided to use LinkedIn while using various marketing tools to expand the B2B field. LinkedIn is still not well known in Korea, and it is sometimes underestimated, as if it were only known as a simple recruitment and job search social media. Contrary to what many people think, LinkedIn is ahead of Facebook. LinkedIn began service on May 1, 2003, and 500,000 members signed up in April 2004. Currently, it is a representative global business social media platform used by about 800 million people.


As I learned about the marketing functions I learned when I came across LinkedIn, I learned that LinkedIn is a platform optimized for the global B2B sector. As part of our business diversification, we contacted a famous LinkedIn marketer in Europe and signed a contract to publish LinkedIn global marketing books published by the marketer in Korea. Through the LinkedIn Global Marketing Lecture “Developing Overseas Markets, Global Network Marketing, and Conquering LinkedIn”, we have opened a course to help Korean small and medium-sized enterprises enter overseas markets and find buyers. Through this course, we will guide all students to an accurate and realistic global business world.

I will fully share the valuable experience of Coltman, a global superseller, through this lecture. Thank you

Below is an attachment that shows a little bit about what kind of person Coltman, a global superseller, is.

Trade Expert, Global Superseller, Coltman

These are my other names.

I am a global superseller Coltman who has traveled to 27 countries around the world for 17 years, experienced many companies and various businesses, and is still working on it.

You can find out by looking at Korean Air miles. How many flights will it take to accumulate? Including Korean Air and other airlines, it has a record of more than 500 flights and about 300 immigration trips.

In 2003, I went to London, England to study a language, and laid the foundation for my business by working part-time at Euston Novotel, Leicester Square McDonald's, etc., and by doing business with Korean accessories at Sunday Market and Kabutsu Market.


There was a time when I spent six months at McDonald's in Rest Square, where the Central London Film Festival was held, while working as a directionman in the middle of the square, practicing speaking.


In 2005 and 2009, I was selected as an overseas market development agent by the Small and Medium Business Administration, and was sent to the UK twice, and received incentives from the government to improve my performance.


I visited so many places that I traveled 180 days a year through trade in various products such as printing, LED lighting, backlight units, automotive parts, steel, beauty, masks, barriers, sensors, etc.


For the first time since I was born to earn mileage from flying a lot, I was motivated to ride in First Class and experience a definite difference from economy. Enlightenment is “I have to earn it.”


I went to so many places and met famous celebrities and foreigners, and I think there were too many famous people I met on the plane and at the airport with the main characters Lim Si-wan, Hwa Won, Kim Min-hee, coach Seolgi-hyun, soccer players from Brazil Neymar, Angelina Jolie, Han Go-eun, and Chu Sung-hoon.



The more things you've seen, felt, and experienced, the more advantageous it is when it comes to finding a good item. You can experience what each country needs and what products are competitive in Korea or other countries faster than anyone else in the field. This experience allows you to understand and respond to market conditions more quickly and accurately through business, field experience, and communication with Americans when selling on Amazon in the United States.


As you can see in the photo below, it contains memories from 17 years of many overseas exhibitions, business trips, etc. I have experienced many countries such as the United States, Guatemala, Panama, Brazil, the United Kingdom, France, Belgium, the Netherlands, Luxembourg, Germany, Italy, Switzerland, Finland, Spain, the Czech Republic, Dubai, Turkey, India, Indonesia, Malaysia, Singapore, Vietnam, the Philippines, Thailand, China, Japan, and Taiwan. Until now, I haven't met anyone in my age group who flew more than me, except for the captain or flight attendant.


Thank you

아마존슈퍼셀러TV

아마존슈퍼셀러TV

amazone_super_seller

amazone_super_seller

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