branding,

It starts with writing.

✔ My brand is loved by many people

✔ Becoming a brand that is cooler and more sensible than other competitors

✔ Selling a great story and making that story get talked about countless times

It's probably the dream goal of everyone who does branding or marketing.

But what was the starting point for the great brands we know?

In the beginning, when there were no design ideas, let alone products or services

How did they share their thoughts and refine the brand's prototype?

To create, develop, and protect our identity

I write

It is often said that a brand is like a person. So in reality, I love the brand's story and style of speech beyond the product.

Brands that maintain such self-awareness and deliver a consistent message are not easily shaken for a long time.

“Writing for Branding” is a story about how to create, develop, and protect such “Nadaum” and “Uridom.”

It's not just about writing a line of copy in line with fashion, it's about creating a persona for our brand and how to incorporate it into products, design, services, and marketing.

Does your brand have an archetype?

If so, can you explain it?

In my lecture, I'll show you the process of finding the most basic prototype of the brand we want to create and unraveling it in writing.

It could be creating a completely new brand that didn't exist before, or it could be bringing new value and vitality to an existing brand.

Whatever the form, our goal

Find keywords that are the foundation of your brand,
Focusing on this, we discover the brand's core message,
Again, it's about training writing to convey this message internally to us and to our customers.

This is practical and clear writing, not cool and fluid writing.

Also, it is a writing that everyone can share and empathize with, rather than relying on subjective sensibility or skill moves of a specific person.

And as a result, it's writing that strengthens and strengthens our brand.

What is unique about this class?

I've been working in the branding field for large IT companies for close to 10 years.

We have gained quite a bit of success by branding various parts, from products and services to systems and experiences.

And “writing” has always been at the center of that.

This is because I realized that writing can't replace every role, but at least it all starts with unraveling my thoughts in writing.

Writing is covered in so many books and lectures.

From how to write advertising copy, how to do UX writing, and how to write sellable articles (for marketing).

💡 However, I don't think I've seen a class that properly deals with writing for branding yet.

So I think I can tell a slightly more special and differentiated story.

It's also the reason I started this class.

It's not just about writing well,

The goal is to get people to write for branding!

What are the results of taking all of the classes?

The ability to find keywords necessary for branding and express and explain them in writing is improved.
You can understand how to create, express, and share personas that underlie communication at various points of contact.
Perspectives on what characters and speech methods to choose to talk about are created in all areas where writing is required, such as branding and marketing.

So what kind of people should listen to it?

Practitioners in charge of corporate branding and marketing
Single entrepreneurs running a private brand
Those who want to do a good job in personal branding centered on “me”
Those who want to strengthen the internal branding of the company

Students who are interested in brand marketing and are preparing for related positions

An incumbent brand marketer tells us about “writing for branding”

An incumbent brand marketer tells us about “writing for branding”