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Class introduction
If you want to launch a new product, your own business, or even a new brand, please focus. It seems like an easy job for others to do, but they're just about to get started, so they don't have a sense of where to start, right? If so, you've come to the right place. Let's start together step by step from the beginning and in a systematic manner.
We excluded unnecessary theoretical content and prepared a practice-oriented class. Even if it's a small business, if you do it in a systematic and planned manner, your business will grow automatically even while I sleep.
I have also worked for large and medium-sized companies, and small businesses, including private businesses. I have experienced success and lost in the market with a new product. Currently, I'm also doing interesting experiments as a private business. I'll share all of my experience and know-how over the past 20 years, and all the essential knowledge I have in mind.
Course effect
- Learn about the marketing mix, design direction, and communication methods.
- You can learn the skills necessary to run a business.
- Learn how to make and execute the plans needed to keep the business going.
- Learn how to develop a business plan and the analysis process.
Class recommendation target
- Those who have started a new business or are just starting
- Those who want to launch a new brand but don't know where to start
- A person planning a new product (service) in a small business
- Those who want to find new ways to promote products due to poor product sales
2 reasons why this class is special
❶ To run a small business
Teach specialized operational strategies
Individual businesses, small businesses, and large companies don't all have the same business strategy. This class covered all of the business, branding, marketing, and communication strategies specific to small businesses. I am sure that this class will play a role like a cost for those planning new products and brands.
❷ It's not a list of professional theories
Relaxed, interactive lessons
As much as possible, we have excluded useless introductions or information just for knowledge. As much as possible, we have included only the core content that plays the most important role in the business and is indispensable.
At the same time, rather than teaching majors at a university, I tried to capture it in a casual way, like talking to a friend or junior next door. Difficult words, difficult explanations, and academically essential elements, but I don't think it's an essential part of business. I will guide you step by step so that you can focus and follow along.
Notes before taking the course
- This class was created in 2022.
Curriculum
Creator
I'm Yun Tae, a real marketer who wants to talk about various ways to understand consumers. As a professor at Hanyang University, as a CMO for a company, as a head consultant at a consulting firm, in charge of global marketing, and sometimes as a writer, I aim to do multiple jobs.
The consumer psychology lecture I took when I was in my second year of college made me risk my future. I want you to go beyond the difficult things I've been through while reading my articles and talking with them, and become a much better marketing expert than me.
브런치
