“How to understand customers in an age of rapid change”
“How can customers find what they really want?”
The beginning of the idea activity should begin by figuring out what the customer wants. We'll show you how to quickly gather customer needs in a rapidly changing market and turn them into ideas, that is, how to design a customer experience.
If you're feeling skeptical about traditional ways of working, pay attention.
If you're a project manager who needs to lead a project, if you're a product planner who needs to develop new products and services,
Let's all pay attention.
We will teach you not only a simple methodology, but also how you can apply it in practice.
- You can understand the concepts and design methodology of customer experience design through step-by-step customer experience design examples.
- You can use the customer experience design canvas and design tools to check project deliverables at a glance.
- By applying learned customer experience design methodologies to practice, you can improve existing work methods and improve work efficiency.
- Planners who don't know where to start when planning a new idea
- Founders who want to establish a brand concept for our company
- Founders who want to know how to develop new products and services in an age of rapid change
- Designers who want to go beyond just visual results and present an objective basis for their design results
2 reasons why this class is special
❶ 6 steps of customer experience design that creates work results
0. How to design a customer experience
1. Mission: What do we do for our customers
2. Discovery/Empathy: What are the customer's challenges?
3. Problem definition: What is the customer's real problem?
4. Idea generation: How can we solve it?
5. Prototype: Increase feasibility through implementation and evaluation of ideas.
6. Plan: Establish a specific action plan
A tip. Suggestions for practical application of customer experience design
I have been working in corporate branding and design for 10 years. Since 2013, I have been doing corporate practice and teaching activities using design methodologies. I will show you how to easily use design methodologies based on 10 years of practical experience.
❷ Customer experience design canvas that can be checked at a glance
Here is a customer experience design canvas where you can check project results at a glance. This is a canvas summarizing the results of each class on a single sheet. We will also introduce design tools that can be used step by step on the canvas.
▲ Customer experience design canvas where customer experience design results can be organized step by step
I have been working in corporate branding and design for 14 years.
As I worked to create visible results, I think I was always thirsty for objective explanations and persuasions about design results that considered customers from the customer's perspective, not just visual improvements.
Then, when I came across an innovative methodology and process called 'design thinking', it brought about a change in the way I work, and it had a positive impact on the expansion of my work area beyond design.
When I was working as a team leader in a company, I tried applying this methodology for idea generation meetings, and furthermore, I had the opportunity to work on activities throughout the design process while working as a project team leader. Since I was neither an expert in this field nor a major, I remember studying the methodology, thinking about how to apply it to practice, and using it with 10 project team members in the field. I think I had confidence in using this methodology for the first time through this project. It was already about 10 years ago. It's been 7 years since I started working as a company for 14 years and started a business as my own to help small and medium-sized businesses brand.
The design methodology for understanding customers and finding customer problems was an essential method in branding practice. We use this methodology to establish concepts for products and services to be delivered by client companies to customers and to establish brand identity.
While conducting workshops with client companies, we are introducing a method that identifies customer experience processes, finds customer problems, and derives a concept unique to our company to propose to customers.
This methodology, which is based on design thinking, can be used in various fields.
Since last year, we have developed cultural and artistic programs for citizens by applying them to citizen workshops on planning and utilization of cultural and artistic programs, established sales strategies for B2B companies, and conducted workshops for university professors to develop curricula for students. In addition, the public sector also uses this methodology for space planning and service design for citizens.
Design doesn't just mean the visual field anymore.
Design is about identifying and improving the natural thoughts and actions we all have every day in our daily lives. In this sense, a designer is a person who discovers customer problems and creatively solves them.
The skills a designer needs are creativity and flexibility. Also, the work of creating creative and innovative ideas must always include the idea that products and services can be recognized by customers in real life.
Designing actual customer needs with creativity and flexibility is the strategy of customer experience design.
Now I feel that this methodology is an essential competency for companies and individuals living in a rapidly changing world.
You will learn how to do that through this class
The first button is to use a single methodology to experience small success
I hope you have an experience where those small successes come together to create great success.