Start a brand with a character drawn by yourself! From goods to commercialization
Beginner
9 chapters · 5 hours 43 minutes
English · Japanese · Korean|Audio Korean
Skills You’ll Learn
character design
Get a character concept and create a character file that can be commercialized as an illustrator
Character Branding Basics
Learn how to introduce character brands with logos, business cards, and homepages
Making character goods
Learn how to make goods using prepared sources
Domestic and international exhibitions, monetization methods
Learn the basic knowledge needed to promote and monetize a brand.
▶ Class 101 career explanation
Can a quiet painting of my own become a brand?
Easy for everyone personageMake Merchandise productionDo you want to develop from a hobby to a full-scale character business in an age where you can do it?
I'm taking drawing lessons and drawing my own characters, If you stopped uploading to SNS Now with me brandsLet's make it with!
When it comes to character brands, it seems like a huge business run by a big company, but if you just bump into it and experience it, if you can draw whosoever It's possible, and if you upgrade a little using your own pictures, you can become a character brand with potential.
Let's create a character with a concept and story
I'm Hyosha, a designer who launched and runs a character brand called “ABOFRIENDS.” From art toys to character goods, licensing business, corporate collaborations, etc. Various fieldsI am doing work activities with.
In the 8th year, I changed from a UI/UX designer for a large company to a character designer, even if I didn't draw well personageIf you know how to express with your own sensibility, anyone can create an attractive character, and just a little brandingI experienced firsthand that there are a lot more diverse opportunities when I do.
I'll also give a lot of tips as a designer to marketers and brand managers who want to renew their characters and brand them.
character branding,
We'll take your work to the next level.
I'm good at drawing, but Uploading to SNSIf it stopped at,
My character monetization If you're looking for a way to do it,
I'm working in a completely unrelated job Character related businessIf you want to do it,
Not a character, but my work brandingDo it monetization If you want to know how to do it!
I'll show you everything from character drawing to merchandise production, branding, and monetization.
Also, if you're not good at designing Collaborate with expertsI'll also give you some tips you can do:)
I actually used it by ABOFRIENDS and designed it myself
Business card template ai file, brand introduction template ai file, quotation form excel file
All provided in class
From the basics of character creation to monetization,
We will tell you from the perspective of an artist who has experienced it firsthand.
1. Before getting into character branding!
I'll try everything delicious in the world! Why does Curious Captain Avo go on an adventure?
Finding materials and personalising my character: Creating a concept
What if I don't like the existing characters? Tips for doing CPR for characters!
2. Create a character
Use Adobe Illustrator to refine shapes and create basic shapes and representative poses
Highly used as an Adobe illustrator Character creationdoing
Fits the concept Expressions and poses Directing
Choose a representative pose Main imageUsing it as
Corporate characters Production example (Elpoint character Elfoy maker)
3. Branding with characters
The basics of branding! I chose a good font logos Easy to make
It “looks” like a brand business cardThe layout of
Simple with the source created in the character creation sequence Character introduction How to make
At 10,000 won Official website Easy way to make
4. Making various products using characters
Appropriate to my character, such as stickers, badges, phone cases, etc. Goodies Try crafting
How to make figures! (Complete self vs half self)
How to make 3D without knowing how to do it? Learn them all!
5. Promote your brand
What are the differences and precautions in domestic and overseas markets?
Why you should participate in domestic and international exhibitions & how to use social media
How to protect my character! Copyrights and trademarks
6. Turn your brand into profit
Selling Online - Tips for Using the Official Website
Understanding the complicated and difficult structure of license agreements
Examples of collaborations with large companies
A courier job where the navel is bigger than the belly! What if I don't have to do it myself?
I'll also tell you about a contract and collaboration that began as an individual artist.
I'll share with you all the know-how I've experienced and learned firsthand. Make your dreams come true through the process of building and monetizing your brand step by step, starting with the first painting method.
Class Kit · Coaching Session
📧 Get 1:1 coaching from an Avobrifriends artist! (3 times)
We will coach 1 character work (brand) per coaching ticket.
If you have any questions about the work, please specify up to 5 questions and send them together (see example below)
character design Coaching: You can request feedback on work currently in progress or character work you've designed before. with images If you write down a simple personality and concept together, we will give you around 500 characters of feedback considering how to develop into a likable character and character branding strategies. (Occasionally, there are people who send us a design and ask for a name, Character namingI'll give you advice if you send me about 3 things, but I'd like to let you know in advance that, like character design, it's a part that the artist has to think about directly, so I can't give you that.)
character branding Coaching: If you send us a character introduction (portfolio) created together in class, we will send you a unified layout of the characters and design feedback that takes into account the brand identity along with modified images.
Merchandise production: Tell us your questions during the initial product production stage, such as what kind of goods are more suitable for your character, where to place an order, and how to get the initial quantity, and so on, and so on, and so on, and so on, and so on, and so on, and so on, and so on, and so on, and so on, and so on, and so on, and so on.
Other information sharing: We will inform you about other commercialization-related questions and where you can get help with licensing agreements or patents.
Be sure to include the following in your coaching questions!
character design : It doesn't matter if it's a hand-drawn sketch or drawing work! Coaching is difficult without design, If you send it after doing as much work as you can, you can get a more detailed answer 🙂 If there is an Instagram account you are running or a place where you can view your work, you can refer to it more, so it's great if you leave it:)
The character's personality and production intention : Please write down in detail what your thoughts were for creating this character, how you would like to develop it, and what kind of product or content you would like to create! The more I know the artist's intentions, the fewer mistakes I make due to errors in my personal judgment, and I can communicate more smoothly.
When will I get an answer?
We receive questions every Friday, and we start on Saturday. Since every artist's character design progress and the content they want to create are different, I try to provide optimal coaching for each individual.
In particular, coaching on character design can take at least 3 to 4 hours or more per session. We try to answer your questions as quickly as possible, but if a lot of questions are asked, they will be answered sequentially, so it may take up to 2 weeks.
The coaching ticket can be used for 20 weeks from the date of purchase of the course ticket.
If not used within the period, no refund will be given.
Curriculum
Creator
HyoShaa
I'm Lee Hyo-suk, the art director who runs Avo Friends.
Using Avo-Friends characters, he is developing brands by collaborating with companies such as Elpoint and Rob's in Korea, and is working as an art toy artist in China, Taiwan, and Hong Kong overseas.
Every designer wants to have their own brand.
I started Avofrands when I started creating a brand for character work that was my hobby as a UI/UX designer at an IT company.
When it comes to service design, it's not just important to be good at design, but I also had to understand communication with developers and planners, and the direction of the business to actually implement and service the results I designed and designed. This experience helped me a lot in branding and commercializing characters.
It's a new field since I just started, and there are many difficult things, but being able to work for me while doing what I love is a big driving force.
Even if it's not necessarily in the character field, I would like to share with you a story where many artists can approach branding a little easier with me.
