Class introduction

“How to understand customers in an age of rapid change”

“How can customers find what they really want?”

The beginning of the idea activity should begin by figuring out what the customer wants. We'll show you how to quickly gather customer needs in a rapidly changing market and turn them into ideas, that is, how to design a customer experience.

If you're feeling skeptical about traditional ways of working, pay attention.

If you're a project manager who needs to lead a project, if you're a product planner who needs to develop new products and services,

Let's all pay attention.

We will teach you not only a simple methodology, but also how you can apply it in practice.

강의사진모음

Course effect

You can understand the concepts and design methodology of customer experience design through step-by-step customer experience design examples.
You can use the customer experience design canvas and design tools to check project deliverables at a glance.
By applying learned customer experience design methodologies to practice, you can improve existing work methods and improve work efficiency.

Recommended target

Planners who don't know where to start when planning a new idea
Founders who want to establish a brand concept for our company
Founders who want to know how to develop new products and services in an age of rapid change
Designers who want to go beyond just visual results and present an objective basis for their design results

2 reasons why this class is special

❶ 6 steps of customer experience design that creates work results

0. How to design a customer experience

1. Mission: What do we do for our customers

2. Discovery/Empathy: What are the customer's challenges?

3. Problem definition: What is the customer's real problem?

4. Idea generation: How can we solve it?

5. Prototype: Increase feasibility through implementation and evaluation of ideas.

6. Plan: Establish a specific action plan

A tip. Suggestions for practical application of customer experience design

I have been working in corporate branding and design for 10 years. Since 2013, I have been doing corporate practice and teaching activities using design methodologies. I will show you how to easily use design methodologies based on 10 years of practical experience.

2019 D사 혁신아이디어워크숍

❷ Customer experience design canvas that can be checked at a glance

Here is a customer experience design canvas where you can check project results at a glance. This is a canvas summarizing the results of each class on a single sheet. We will also introduce design tools that can be used step by step on the canvas.

고객경험디자인캔버스

▲ Customer experience design canvas where customer experience design results can be organized step by step

The secret of the chosen company! Customer Experience Design Process A to Z

The secret of the chosen company! Customer Experience Design Process A to Z