About the class

From launching the brand to generating sales of 21.5 billion and being selected as one of the top 10 brands in the world.

We will deliver 7 years of brand marketing insight & know-how.

This class is a 'training' that goes beyond knowledge transfer and awakens your insight.

Regardless of the size of the company, everyone knows that branding and marketing are important. But it's not easy to find a place to learn that know-how. This is because not only does “one formula” exist for a brand to succeed, but there are few practitioners who have created growth by applying this formula to various brands.

However, there is a “manual” that must be applied to branding/marketing. After 7 years of experience with brands of various sizes, I created a manual for repetitive tasks through branding/marketing consulting.

▲ Branding content and concepts that vary by industry and target

From setting up a brand's identity to target analysis, how to plan and produce content for Owned Media, and how to plan and create community, promotion planning, rebranding & brand management strategies for Earned Media. The manual contains all of the strategies from starting a brand to being born as a new brand. Record your own branding notes by watching real-world examples of manuals being applied. The only Bible needed to lead a brand will be completed.

[EVENT] Let's share your brand/marketing strategy concerns. 1:1 feedback from creator Nunbi!

• Once you've taken all of the classes, please share your notes with me. Marketing strategies must develop ideas by communicating, sharing, exchanging and receiving opinions. I'll leave feedback in your notebook.
• Please check the lesson notes in the trailer for details.

Course effect

• You can develop your own brand strategy by following the branding/marketing consulting know-how of various industries such as beauty, fashion, and commerce for 7 years.
• You can complete your own brand notes by performing exercises organized for each course.
• Beyond gaining knowledge, you can directly discover insights that you can apply to your company by looking at actual examples and small examples of brand applications.
• You can plan and produce content that works well on your own.

Recommended target

• Those who dream of being a marketer, those who want to grow as marketers
• Those who want to learn the whole process of how a small brand becomes a brand with real examples - On/Un/Convergence Media
• Those who want to achieve corporate and revenue growth while running a small brand
• Those who need a strategy to lead a brand
• Those who need colleagues to think about brand strategies together

Pre-course notes

• When it's time to write notes, be sure to stop the video and turn on the timer to proceed with the practice.

The point of this class is to apply the manual to your own brand. When it's time to take notes during the video, be sure to set a timer and write slowly. If you don't write notes, you can't get the insights I share.

What's more important than stubbornness is taking notes and applying your own brand. Even if you listen to a single video, be sure to write your own brand strategy note.

• If you don't write within the set timer, just move on.

If you don't think of something within the time limit, it will be difficult to write it even if you spend a lot of time. If you can't finish it, move on first, and if you get stuck while writing, please share it with me.

• Please share all of your notes with me.

Please check the lesson notes in the trailer for more details. Your notes don't have to be perfect. It's fine if it's a draft, it's fine if you don't write it all, or you can write it roughly. But please send it first. Let's add my feedback to your thoughts and develop a differentiated strategy together.

4 reasons why this class is special

① How do you do branding and marketing?

A practical guide that gives “answers” that go beyond intuition

Content creation and idea discovery also require “intuition,” but that's not the only answer. Instead of proceeding at random, I will explain strategies based on manuals and their build-up process.

• Branding settings (target, brand slogan and concept, brand story, interests)
• Ondmedia marketing planning (Instagram, YouTube)
• Fade media marketing planning (SNS, Google, Kakao)
• Convergence media marketing planning (influencers, content, advertising)

② You cannot disclose it unless you are a practitioner

Examples of practical applications and what's behind them

In fact, I will reveal all the examples I applied while working on brand marketing and doing numerous consulting engagements. Let's look at examples of how theory and manuals are applied to practice, and think together about how they can be applied to one's own brand.

③ Completed with practice

A copy of our brand's branding/marketing bible

I'll provide practice notes so you can apply them to your own brand. I actually have time to write notes in the middle of the video, so if I set a timer and write notes, I'll be able to complete the strategic framework for my brand before I know it.

You don't have to try to write it perfectly. Even if it's unfinished, we create a single framework, add flesh and modify it, and make it a more complete strategic bible.

④ With 1:1 feedback that captures details

We will be colleagues who think together.

If you'd like to share your practice notes, career advice, and branding, feel free to contact us via email. Communication is always welcome! *The email address is listed in the lesson notes for the trailer.

Detailed feedback is given to written notes and questions, and concerns are discussed together like colleagues. When it comes to brand marketing, thinking together is very helpful. If you do a problem alone, it doesn't lead to an answer; it loses its direction. Think of it as getting to know another colleague through a lecture.