Skills You’ll Learn
Get a 'real' hands-on experience with Braze
Let's deal directly with the “Braze” tool, which is actively used in the business.
CRM A to Z
We will easily explain the essential concepts from basic CRM theory to practical use.
LEVEL UP! Personalized messages
Here are tips for sending personalized messages that guarantee high open rates and conversion rates.
How to communicate effectively with users
Learn how to effectively communicate with users based on user data.
Tackle all CRM channels
It covers push, email, in-app messaging, SMS/RCS, and Kakao Channel.
CRM case studies
You can learn CRM more easily through CRM campaign case studies.
▶ Creator introduction
Why CRM marketing?
▶ The importance of CMR marketing
CRM is important, OK
So what do you learn in class?
▶ Class lesson content
We cover everything from planning and setting up CRM campaigns through Braze, a message automation solution used by many companies! From planning to actual operation of advanced CRM campaigns such as A/B testing, personalized messages, and campaigns based on user behavior dataExperience it up to!
What kind of tool is Braze?
So can I try out the tool myself?
Braze automatically sends personalized messages from various message channels, platforms, and devices such as push messages, in-app messages, and emails by dividing segments according to user behaviorThe world's leading marketing automation and customer lifecycle engagement platform that helps you do it. Many domestic and international companies are building successful customer relationships with users through CRM marketing through Braze.
[Notes before attending the course]
To take this class, you must purchase and install the Braze Tool.
Vivid reviews from students who first met the class!
Curriculum
Welcome
Welcome to the world of CRM marketing!
1. Nice to meet you! I'm Lee Chae-yeon and Park Hye-ji, CRM marketers.
04:20
1
CRM what's that?
1. What is CRM?
05:22
2. Introducing CRM channels
05:18
3. Channel-specific Information and Communications Network Act
08:03
4. CRM campaign examples
03:53
5. Cross channel
03:03
6. What is Braze? + Lab preparation
03:54
2
Explore Braze
1. User data collection process
03:17
2. Types of user data
03:10
3. Data taxonomy
06:15
4. User data management
03:21
5. Dig into the Braze Campaign
07:51
6. Digging into Braze Canvas
05:39
3
CRM campaigns
1. User life cycle
06:36
2. Retention
04:24
3. Funnel
03:25
4. Establishing a hypothesis
04:52
5. Multivariate and A/B Testing
18:06
6. What is a deep link?
05:29
4
Push campaigns A to Z
1. What is a push message
06:32
2. Push campaigns - Compose
07:38
3. Push campaigns - Delivery
07:23
4. Push campaigns - Target Users
03:41
5. Push Campaigns - Conversions
01:47
6. Braze Labs
03:27
5
Reach users who are using the app
1. What is IAM & IBM?
03:15
2. In-app messaging case studies
06:45
3. Features of each in-app message template
04:15
4. Let's just get to know this and get started
08:04
5. Braze Labs
07:34
6
Using 100% of Email
1. Understanding email channels
11:27
2. Email setup process
06:00
3. Indicators to look out for
03:36
4. Email settings
04:09
5. Using Braze Email Templates+Braze Labs
11:35
7
Captivate new users
1. onboarding
05:43
2. User Journey
02:31
3. Blaze's user storage method
03:36
4. IAM campaign to induce membership
03:38
5. Setting the canvas
03:49
6. New user onboarding canvas
07:40
8
Powerful weapons, targeting
1. targeting
09:22
2. Segment filter
08:12
3. regular expressions
03:20
4. Segment Insight, Segment Extension
04:23
5. Cohort Sync, CSV Import
03:20
6. Braze Labs
05:19
9
Personalized marketing
1. Personalized marketing
05:05
2. Action-based campaign
05:54
3. What is Liquid?
06:04
4. Understanding Liquid grammar
04:20
5. Digging into Liquid grammar
06:56
10
Open the customer's wallet
1. The moment a customer makes a payment
04:27
2. Unpaid campaigns
05:58
3. Shopping cart conversion campaigns
03:12
4. Promotional campaigns based on viewed products
03:39
11
Users getting farther and farther away! comeback
1. How do you determine that it's a departure?
05:26
2. Outgoing user campaign
03:19
3. Returning user welcome campaign
02:48
4. promotion code
02:18
5. Outgoing user promo code campaign
04:31
12
Using external information
1. What is an API?
02:31
2. API spec
08:51
3. JSON format
04:43
4. webhooks
03:54
5. Connected Conetent
03:31
6. Connected Content Call Lab
04:14
7. Message Delivery API Spec
08:46
13
Inducing an app to be reinstalled
1. Let's see users who deleted the app again
06:58
2. Reinstall inducement campaign
02:43
3. Content Blocks
01:51
4. Connected content
05:36
5. Webhook campaign
03:26
6. Braze Labs
06:28
14
How do I reach web page users?
1. Web Services & Web to App
05:48
2. Web push
02:23
3. Price Reduction Notification Campaign (API Trigger Teaser)
07:31
4. In-Browser Message
02:14
5. Enter your email IBM campaign
01:58
6. Web to App campaigns
03:25
15
Work for all of this
1. The importance of data taxonomy
03:24
2. Data taxonomy design
18:51
3. Understanding QA
02:39
4. Braze QA method
04:53
16
Analyzing campaign results data
1. Campaign data analysis
04:05
2. Message performance
06:03
3. Analysis of test results
02:12
4. Retention Report
08:22
5. Funnel report
02:37
6. Report Builder
05:44
7. Currents
02:02
OUTRO
Congratulations for your stubbornness!
1. To all the students who listened to the course to the end! Congratulations for your stubbornness.
02:37
Creator
NNT
Hello, I'm Park Hye-ji and Lee Chae-yeon, CRM marketer.
Together with the CEO of the Landscape Award, we planned the most practical class that will be helpful to the students. I would like to share with you the know-how I gained based on marketing consulting experience from various clients such as Today's Home and E-Land Mall.
You don't need to have basic knowledge! I'll help everyone feel the appeal of CRM marketing easily and quickly. From CRM marketing theory to practical training on Braze tools used in businessPlease pack it all in one until! 😎