I would like to ask marketers who are worried about taking the course

Have you ever thought about putting the following analytics report in front of you after running an ad campaign?

• The data above is a report showing the performance of 10 different campaigns over the same period.

✔ What kind of insights can you gain from the above data if these are campaigns that you have run yourself?

✔ What would be your next marketing decision here?

I'm sure many of you are already thinking about it from here.

The reason for this may be that you are familiar with making decisions for general ad execution, but you still lack the data-centric hypothetical thinking process and practice for performance marketing using Google Analytics.

But don't worry.

Through this course, you can find answers to questions on your own by looking at reports like the one above.

In addition, you can develop the most basic performance marketing skills to obtain desired data based on your own hypotheses and use it for new marketing decisions.

If you want to learn how to do that, please read the following article.

We'll show you what data-driven hypothetical thinking and decision-making are, and why Google Analytics can be the most basic solution for performance marketing.

▶ ︎ Student reviews

Hello! Head of startup marketing for the past 8 years,

I have worked as a marketer for a global IT company

I'm Jacob, a performance marketing expert

What I have felt while thinking about my competency as a marketer in various industries and various jobs until now is the importance of “data.”

A marketer without data is no different from a soldier on the battlefield without weapons.

Therefore, Google Analytics, which can give marketers the best weapon called “data,” is the beginning of performance marketing.

When I directly led the company in the position of CMO, I also thought about and proposed marketing strategies using Google Analytics in the collaborative process with global companies and advertising agencies.

I think I can lead to your successful growth based on these skills.

If you're looking to upgrade your marketing career, why not get started right now?

Why should marketers study Google Analytics?

Recently, there have been more and more cases where data analysis is applied to corporate decision-making not only in the IT industry but also in various fields including traditional industries.

In particular, data analysis in the marketing field is becoming increasingly advanced and developed beyond simple online traffic analysis, such as offline customer inflow, kiosk data analysis, and CRM data analysis.

Unfortunately, many marketers or agency managers are still unable to keep up with changes for comprehensive data analysis and ad performance evaluation using solutions.

I'm guessing this is not only because the fields of data analysis and performance marketing are too vast and difficult, but from the standpoint of a marketer in the business or agency manager dedicated to advertising, there are so many other things to think about.

However, as I mentioned before, data analysis is now beyond the trend and is becoming essential for most companies.

This is because in the process of diversifying channels for customers and diversifying needs, it is difficult to guarantee continuous customer inflow and growth if product sellers and service providers fail to carry out marketing campaigns that reflect the behavior patterns of buyers or the way they act within the service.

▶ ︎ Data-driven decision making

Now is an age where you won't be recognized as a marketer if you don't do performance marketing based on data-centric thinking.

Since marketing where you only have experience and simply beat them with a sense of experience doesn't work anymore, a new study is needed to raise your ransom.

✅ If you are a brand marketer, in order to develop customer (user) insight into your brand/product/service

✅ If you are in charge of an agency, in order to improve campaign performance and respond to questions from advertisers

Google Analytics is no longer an option; it's a must.

Performance marketing, never self-taught

Google Analytics is the first web log analysis solution you need to know to become a performance marketer.

However, Google Analytics is a very difficult solution to learn the features on your own.

• If you haven't dealt with web log analysis before, you are often overwhelmed by the amount of things, from unfamiliar concepts and terms to extensive features and reports, and give up before you start.
• Even if you seek advice from a company manager or colleague, it is not common for people to learn Google Analytics professionally and have sufficient skills to teach others.
• When I try to self-study through books or YouTube while searching for other methods, I only learn about the functional parts before the basic skills are built up, and it is difficult to apply them to practice.

If so, is there no way?

The quickest and most reliable way to learn Google Analytics is to learn the basics with an expert and learn advanced features sequentially according to your level of learning.

💡 If you learn essential functions based on basic concepts and terms, you will be able to deal with various situations that can be experienced in actual business practice in an appropriate manner.

We guarantee it's a choice you won't regret to improve your career competency

“Therefore, through this course, I would like to share with you all the knowledge I have learned as a working marketer and performance marketing expert who has gone through various industries over the past 8 years.”

I hope there will be no more people suffering from Google Analytics, from novice marketers to agency managers.

Through this course, I will solve your fears and vagueness about Google Analytics that you may have had until now in a cool way.

The newly introduced GA4 also introduced new concepts, and from an overall perspective, it is a solution to achieve the same goal, so you don't have to think too hard about it.

With just 29 lessons, your marketer career and company life will be easier.

You may choose to apply for a class after careful consideration.

However, this time, I hope you can conquer Google Analytics, give wings to your marketer career, and take the biggest step towards becoming a performance marketer.

I am proud that it will be the best course that will help you in your future career and that you will not regret.